Pumas 4 Palin

Mind the Gap, Mind the Gap!

Posted on: October 30, 2008

There are posts here, and here about The Gap Inc.’s election celebration, giddy populism and the barely stifled Obama-love. There is also the fracas about the childish buttons that read VOTE TWICE. LiveLeak post linked below also has a number of pics of the tshirts on display at one local store.

When customers enter the store, they are confronted by a table of T-shirts so that consumers can fill in the blank with their Sharpie markers of who or what they wish to vote for. Mannequins wear buttons mimicking campaign pins and perhaps the most disturbing of all reads “Vote Twice” [sic]

To make matters worse, the lyrics of the music repeat “vote for change”. Why does Gap not simply put a giant “Vote for Obama” sticker on the storefront instead of this sorry attempt at disguising it as a nonpartisan ad campaign? Drawing a blank on an overpriced T-shirt likely produced in a sweatshop overseas does not mask the undertones and liberal agenda of the Gap clothing company. If Obama is elected and raises taxes on corporations, the irony of this will be complete.
G. Cooper Long, Spartanburg, SC via LiveLeak’s Gap’s Liberal Agenda.

And the Gap corporations view of all this, here it is via Malkin:

Gap has always stood for self-expression and individuality, and with one of the nation’s most important elections on the horizon, we’ve launched a program that encourages people to express their opinions and ideas. The Limited Edition Vote Buttons were designed by ten renowned artists, and the “VOTE TWICE!” button was designed by John Waters. Also, a portion of the proceeds from every button sold will go to “Declare Yourself”.

We value each of our employees’ and our customers’ unique ideas and opinions. It is not our intention to offend anyone in any way.

There, that’s it.  Just simple fun. Hookay then ..


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